We are delighted to join the AIM Awards ceremony on 17 October, 2019 at the Concert Noble in Brussels – showcasing inspiring nudges, insights and innovative ideas from the branded goods

Nudging is becoming a key tool for policy-makers, but has also gained increased support among the branded goods industry. From a brand’s perspective, Nudging looks at how brands can inspire people to adopt healthier and more sustainable behaviour. Brands have a unique role to play in helping people to improve their behaviours and adopt more responsible and sustainable lifestyles. To inspire brands, promote the Nudging for Good concept and showcase great Nudge initiatives, the European Brands Association AIM, organises the International Brands Nudging for Good Awards every 2 years. Our October 2019 Awards will be the second edition. An international expert’s jury led by Cass Sunstein has selected the winning Nudge initiatives, addressing Health & Well-being, Environmental Sustainability or Social Responsibility. Representatives from the European Commission, the European Parliament, Permanent Representations, the branded goods industry, trade associations, NGOs and academics are among the invitees. You can find more information about the initiative and the Awards on AIM’s website www.nudgingforgood.com.